2010 Board of Directors, Better Business Bureau of Southern Nevada. Photo courtesy of the Las Vegas Review Journal
From the Chairman of the Board
Kevin S. Taylor, MBA
Serving as Chairman of the Board in 2010 presents an equal share of both challenges and opportunities. I am fortunate to have this opportunity in such a strong community with a responsive and sound organization. This year, a variety of committees are working hard to strengthen the BBB’s local presence. As an organization, we are urging consumers to Start with Trust® by checking with the local BBB before doing business with a merchant or while considering new vendors. We are also asking Accredited Businesses to display their Accreditation mark proudly so consumers can shop with confidence.
In 2009, the BBB of Southern Nevada expeditiously handled 21,540 complaints about local businesses. Many of these businesses were not accredited by the BBB. With recent state budget cuts resulting in the closure of the State Department of Consumer Affairs, the BBB anticipates a much higher number in 2010.
I would encourage local business owners to give preference to BBB Accredited Businesses because these establishments agree to conduct business in an ethical manner. Accredited Businesses are much faster and amenable to resolving any disputes that may arise. As a consumer, checking with the BBB should always be the first step in conducting any business.
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Blogging Offers Profitable Results for Small Business Owners
This is part one of the Expert Website Services Social Media Series
By Kevin S. Taylor, MBA
Many small business owners struggle with finding new, innovative ways to increase online exposure and improve their online positioning. The Internet is a dynamic, changing vehicle in which savvy business owners can do very well implementing and managing their own marketing strategies. However, in order to do so, one must continually learn and use the latest technological tools for personal and professional promotion.
The Internet has changed. The way people are doing business has changed dramatically in the last several months. Successful Internet marketers understand and embrace this new paradigm consisting of interactive collaboration. The old-style static websites relying on search engine traffic is essentially passé. Today, online consumers are looking for more content-rich collaboration rather than the older model website that was primarily static. This is what is referred to by some as Web 2.0 and the Social Media Revolution.
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Kevin Taylor will be presenting at the 4th Annual Internet Merchants Association Conference. The subject Kevin will be presenting on is “Creating a Web Site that Will Blow Away the Competition.” This presentation will be Wednesday, March 3rd, from 9:00 am to 9:50 am. Anyone interested in attending this presentation; or, other parts of this conference can get additional information by clicking the banner above.
Press Release Below:
Creating a Web Site that will Blow Away the Competition
Presented by Kevin Taylor, Expert Website Services
www.expertwebsiteservices.com
Whether you are planning your first e-commerce web site or redesigning an existing one, there are so many important conventions and standards to consider. Keeping your site up-to-date and current is no small feat. Take some notes as Kevin Taylor of Expert Website Services fills you in on what you need to incorporate to keep your e-commerce site looking fresh. Learn about the ‘must-haves’ for every e-commerce site. What you’ll learn by the end of the session will make your site blow away the competition!
By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA
Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising. In fact, most business people understand that it works, they just don’t know how it works. The rapid takeover of social networking as a way to spread the word even faster makes word-of-mouth marketing an imperative part of any business marketing plan.
Some people think word-of-mouth is something that “just happens” — like the weather — and they let it take its own course. But if you want to be successful at developing word-of-mouth for your business, you should be as organized and thoughtful about it as you are about other types of advertising and marketing. In fact, if you take this approach, eventually, you can get almost 100% of your business exclusively through word of mouth! The key to creating a successful word-of-mouth program as part of your daily activity, lies in developing a formal plan for systematically meeting people and cultivating relationships with them. Here are 15 ways for you, or the sales people who work for you, to get your own word-of-mouth marketing program off the ground:
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By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA
If you have little or no experience with referral marketing, it would be a huge mistake to jump into action without preparing yourself. Getting people to pass you referrals is tantamount to achieving success with the referral-marketing process. To do so, they must know exactly what you do—what product or service you provide, how and under what conditions you provide them, how well you do it, and what sets you apart from your competition.
You have to communicate this information to your sources in a clear and concise manner. Obviously, you have to know the aforementioned yourself before you can effectively communicate it! It is important for entrepreneurs to have a clear vision for their businesses; you have to know what your motivation is, what your goals are and what you plan to accomplish with the businesses you start. Equally important is your ability to share that vision with others effectively in a well-thought-out vision statement. This is especially true when you are cultivating relationships that you want to result in business referrals.
Before you map out where you’re going to take your business with a referral marketing campaign, pause and get a clear picture of where your business stands today. Try to answer in simple terms, the following questions:
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By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA
Your business thrives on your making contacts and getting new business. What happens after you’ve made the sale and you have successfully converted a prospect to a client? How often should you be in touch with that person? What are some rules of thumb for keeping in touch and nurturing your relationship? Staying in touch is an important part of the networking process. In addition to offering new products or services, it gives you an opportunity to become a part of your clients’ referral networks.
Here are several tips for keeping in touch and strengthening your business relationships:
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By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA
Many of my esteemed colleagues have recently indicated that their businesses are at risk of failure. Indeed, this is an endemic issue in times of recession. In turbulent economic times, the economy has an adverse effect on everyone. This recession is particularly difficult as the world is much more intricately weaved than in recessions of the past. We are in a global economy; thus, our economy has a global impact.
When the economy is slow, new business is harder to get. A bad economy; however, should not be an excuse for failure. Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that will not work.” In recessionary times, even the best laid plans need to be revisited. Indeed, a poor economic climate can successfully be used as motivation to grow your business even more! What can you do to build your business in a recessionary economy?
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By Kevin S. Taylor, MBA
Still today, the Internet continues to increase in both popularity and population. There are more users going online every day. The Internet opens global market opportunities for companies to sell their products to an online audience. This can provide businesses a perfect environment for tremendous growth, not only demographically, but also geographically.
There are many ways to strengthen the effectiveness of your Internet Marketing campaign. Consider the following Internet marketing tips and etiquette for doing online business effectively rather than offensively.
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By Kevin S. Taylor, MBA
The rate of technological change continues to increase exponentially. A couple years ago, I was known to say that everyone needs an e-mail address in order to conduct business with the entrepreneur of tomorrow. Yet, today, I find this statement to have some critical flaws.
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By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA
Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others are concerned about getting effective results from the time they spend networking. The process doesn’t have to be traumatic, scary, or a waste of time. When done properly, it can truly make a difference in the amount of business your company generates. With the right approach, you can use it to build a wealth of resources and contacts that will help to make your business very successful.
Use the following Ten Commandments to help you network your way through your next business networking event:
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Thank you to all who voted on the final logo concepts for Expert Website Services. In addition to the overwhelming votes for logo 2, we did receive some additional comments regarding colors. So, I am asking for a review of these final choices and your help one more time!
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As a web development firm, everyone on our team tends to take certain terms for granted. However, there are occasions when we have to explain the term hosting and exactly what it means to host a website. In a nutshell, I like to say that the hosting is what makes a web site available for people to see on the Internet. Obviously, there is a bit more to it than this.
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HELP US CHOOSE THE BEST NEW LOOK
After 10 years, the technical division of KT Graphics is taking on its own identity. We have considered many different logo variations and finally narrowed it down to the following three. Now, it is time to vote for the logo you think best expresses Expert Website Services as an international website development firm.
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Networking must be a priority for your business. It should be mentioned, in detail, in your business marketing plan. It probably has a line item on your financial statements. It should; no, it must if you believe in the power of networking enough to be sitting in a BNI meeting.
As such, networking requires a strategy. Many people choose the beginning of the year as the time to develop and implement new goals and new strategies.
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The Internet offers potential business owners a versatile canvas to implement any business plan imaginable. Its possibilities are now being explored by people from diverse places, cultures, professions, tastes and skills. The Internet provides a new, surreal galaxy where any entity is free to carve out a niche for itself. The possibilities are truly unlimited. Anyone may create a website as the ultimate instrument for effective communication of his or her opinions, skills, products, interests, ideologies, beliefs, theories and almost anything you wish.
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Educational Coordinator Topic
People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you apart from your competition. Let them know how you meet or exceed this need! Discuss the benefits of the product or service rather than its features!
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Educational Coordinator Topic
Dr. Ivan Misner has suggested four key activities that result in overwhelming success for many BNI members worldwide. It is important to note that people who follow these suggestions tend to receive a much larger number of qualified referrals as a result of their efforts:
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Most companies overlook the benefits of using a newsletter as a potential marketing tool. In fact, newsletters are a quite underrated. Churning out newsletters, without as much as putting a thought on how they can be utilized, is a sad waste of such a powerful instrument. Newsletters are a great way to inform and update new and existing clients respectively, on what your company has been up to.
There is so much you can do with newsletters: inform clients about—latest happenings in the firm; new product launches or upgrades on the existing ones; new company policies and regulations; news, events and achievements; and a whole lot of other information that your customers may find interesting!
Read the full article by clicking here!
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Perhaps the easiest, yet the most difficult, online marketing tool is Email Marketing. How difficult can sending an electronic mail about your business to a target audience be? Not at all, right? Wrong! As easy as this may seem, email marketing is also the most easily abused form of direct marketing.
But first, let’s understand how email marketing works. Whether you are selling your product or services via an email or using emails to enhance your relationship with an old customer, you are resorting to email marketing. So, if you have a considerably simple product to sell that doesn’t need too much research by the customer before online purchase, email marketing can be your best friend.
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Talk about e-commerce web sites and the saying “Content is King” automatically comes up. Ever wondered why? Let’s look at it objectively. Web sites consist of more than one aspect—there are graphics and pictures that create the look and feel of the site, and then of course there is content. Why does the responsibility of the site’s success largely depend on the quality of the content? Well, here’s the answer.
Click Here for the full article.
Someone from the administration department of your firm writes decent emails; so you have decided to hand over the responsibility of writing the content of your web site to her. Now, isn’t that a smart move? Well, we don’t think so! The ability to write decent emails is no guarantee that someone can do professional writing, like that for a web site. While you may be a good writer yourself, a professional writer has the skills and the experience to churn out appropriate content that will eventually help you better sell your products and services.
Click here to read the entire article.
Many online business owners have invested a great deal of time and money into developing an outstanding web presence. It is only after the site is built that most business owners understand the need for professional search engine optimization and marketing in order to realize a significant return on their investment (ROI). Sure, they get a few web hits with offline marketing endeavors and by passing out business cards with the domain name prominently displayed. However, for many industries, Search Engine Optimization and Search Engine Marketing (SEO and SEM) are the only way to bring traffic in droves.
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Everything you need to know BEFORE you begin building an e-commerce website …
The size of a business is not a deciding factor for its presence on the World Wide Web. In fact, the Internet, a wide region for millions of businesses to showcase and sell their products, evens out any differences in size, giving equal opportunity for each organization to display and distribute its services. A website that allows one to do business is an online store that is open 24×7 for customers to stop by and shop. Therefore, it is extremely important that individuals understand the various nuances that make a website suitable for e-commerce purposes. Even if a business is not creating its own e-commerce website, it is advisable to be familiar with what goes into making such a site a successful platform for commercial dealings. Here, one will find various aspects that will help create an e-commerce website in a simple, hassle-free manner.
Click here to read this article BEFORE you start building your website.
The Internet has become the largest marketplace in the world; and Internet marketing is one of the most widely used ways to sell products and services. However, most Internet marketers solely resort to online methods, whereas offline techniques prove to be equally effective yet a less expensive means.
Internet-based businesses often overlook offline advertising. Combining offline and online advertising together in your marketing campaign will result in a better, well-rounded approach to promoting. It also gives the opportunity to attract potential prospects and customers you might not otherwise get.
Read the full article by clicking here!
Every business owner knows that the economic conditions in the United States, and globally, leave little to be desired. After a year in an economic recession, almost everyone has been effected in one way or another. Even KT Graphics has had to evaluate its strategic plan. As we enter 2009, my company has the same position it held one year ago … WE REFUSE TO PARTICIPATE IN A RECESSION.
That being said, this section will contain weekly updates regarding the rapid growth of KT Graphics despite external circumstances. If anyone would like to learn how they do not have to participate in the recession, they can e-mail me directly; or, take a look at www.bnilasvegas.com for more information!
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