The corporate world has awakened to the importance of printed and Internet marketing tools in brand building, promotion and profitable sales. To this end, most businesses strive to get myriad marketing materials such as logos, brochures, business cards and websites etc ready, much before the business is set to roll. Winning over clients has become virtually impossible without these marketing tools and therefore experienced brand building organizations are being hired by businesses despite budget constraints.
With ground-breaking promotional ideas and materials come the responsibility of ensuring consistency – of information, values and appearance. Watching out for consistency-related mishaps between printed marketing literature and website marketing materials has become increasingly important because this problem can severely affect a company’s credibility and reputation.