By Kevin S. Taylor, MBA

Most Internet entrepreneurs, professional web developers, and designers have one purpose in mind. Simply stated, their goal is to design a website allowing someone to share knowledge, ideas, and products with others. Whether the purpose for the website is to promote collaboration, provoke thought, or simply share information, there is a substantial risk to publishing proprietary information without proper protection. Wise webmasters know the old adage to “not be pennywise and pound foolish!”

A web site is undoubtedly the product of many hundreds or thousands of hours of work and generally a substantial financial investment. Websites contain valuable intellectual property that needs to be protected. Many times the concern is not a normal user copying and pasting material to some friends. More often, it is your competitors taking verbiage verbatim to use on a website that may eventually procure some of your own would-be clientele.

Continue reading…

The eight-fold path to building and maintaining an online business is simple and short.

By Kevin S. Taylor, MBA

1.  Demand and Supply
A common mistake most agents make in the marketing business is trying to sell a product for which the demand barely exists.  The idea behind marketing is to first find the market for a product before starting its supply.  People only search online for products they actually want, and selling something online that the average customer is not searching for is as good as not making a sale at all.  Thus, to begin with, one needs to find a group of individuals with a dilemma they need to make sense of and resolve it for them.

Continue reading…

So, You Want to Make a Million Dollars Online?

Chapter I. Review: Business Owners Can Prosper

By Kevin S. Taylor, MBA

With opportunities literally growing on the Internet, be a savvy entrepreneur, weave a net using the multitude of free or low cost resources and collect the dough. E-commerce promises rich rewards! The tools for making money are abundant on the net. Whether you choose to make your cash using e-mail or simply being smart about the space on your website, you can sell your products or your customers’ product on the net without leaving the comfort of your home. Stay in your comfort zone and make that residual income month after month.

Continue reading…

So, You Want to Make a Million Dollars Online?

Chapter 1: Business Owners Can Prosper
Part III: Sell Advertising Space on Your Website

By Kevin S. Taylor, MBA

If a smart company has been working with a good Search Engine Marketing company like Las Vegas Web Design firm Expert Website Services, the company should notice a regular increase in traffic to its website. Well, isn’t it time to convert that rise in visitors into cash? In this day and age, websites can become true money growing trees. Once there is documented traffic to ones website, and the company can ensure a consistent number of guests, its time to convert the present company to money.

Wondering how? The answer company advisers should be giving you is Advertising! That’s right. Advertising always pays well and people are always looking for prime spots to advertise from. A website that attracts quite a bit of traffic is like a busy traffic intersection where many travelers gather for at least for a few minutes.

Continue reading…

So, You Want to Make a Million Dollars Online?

Chapter 1: Business Owners Can Prosper
Part II: Resell Products From Other Companies

By Kevin S. Taylor, MBA

Developers and entrepreneurs are on a move from traditional marketing like telemarketing, printing, and direct mail, to more effective reselling of products and products’ rights. The latest trend is to sell arguably tangible items using the World Wide Web.

Electronic resale items with simple duplication methods along with instructions and rights to reprint, reproduce, or resell have become another facet of e-commerce and has sparked continually improving digital rights management. Some of these items may include computer software, Kindle or electronic reader-ready books, manuals, articles, and a plethora of other items that can be retrieved by downloading without having to physically ship an item.

Continue reading…

After Years of Research, HelpMe2Teach.com is a Welcomed Resource for Parents, Students, and Teachers Across the Internet

By Elaine Taylor, MA and Kevin S. Taylor, MBA

Among the many Internet-based services offered by Las Vegas Web Design company Expert Website Services LLC, www.Helpme2teach.com, is a unique product which was developed to assist parents, teachers and students in kindergarten through high school. The website itself is an intense, database-driven, educational website directory for all phases of academia. The content was developed and refined over with almost a decade of research and development by an educator with over 40 years of classroom experience, teaching credentials in two states, and expertise in the areas of curriculum development and home school consulting.

The teacher that spawned the idea was working as an educator for a virtual charter school with limited support with regard to curriculum. She began surfing the web to find educational resources and began sharing them with others, spending literally thousands of hours separating the appropriate sites from the advertisements and inappropriate media. The initial list of websites contained only 700 links categorized by subject matter, age appropriateness, and whether they were geared toward the parent, student, or educator. Even with a list of 700 sites; however, the challenge was keeping the links updated. It was a daunting and almost full-time task to manage the links and replace some resources with new ones when their respective sources had moved or shut down. The project has grown tremendously from this initial list and now contains several thousand resources at any given time. The links are checked daily and automatically removed so that a user is not troubled by links that do not work. New websites are manually added after being reviewed by the educational department for appropriateness on a daily basis.

Continue reading…

So, You Want to Make a Million Dollars Online?

Chapter 1: Online Business Owners Can Prosper!

Part 1: Inexpensive Business Opportunities Online

By Kevin S. Taylor, MBA

Estimated Completion Early Summer 2010

Who wouldn’t want a little income on the side? Why not even a steady income? Not only are many businesses conducted on the Internet prospering, they are runaway successes!

Often, internet businesses go by the term e-commerce or e-business. The terms are often used interchangeably and differences in definition are not significant for us. E-commerce or e-business can be any transactions between a) business to business, b) customer to customer, and c) between business and customer.

Your home run business can immensely profit and thrive under e-business methods. E-business methods can be inexpensive, easy to master, and pretty effective. A number of small businesses around the world are seeing increased profits simply by using e-mail, networking with other computers and by logging onto other websites.

Continue reading…

How to Automate and Syndicate Posts from a Blog to Various Social Media Websites Such as Twitter, Facebook or Linked In

By Kevin S. Taylor, MBA & Michelle Poe

It is most important to start this post by emphasizing that any social media marketing campaign should start with a social media policy and plan that clearly stipulates what social media portals will be used and what automation techniques should be used used to accomplish the best results for any given objective. Companies such as Las Vegas Social Media and Web Development Firm Expert Website Services and collateral marketing design firm Triple 4 Creative, who have top of the line experience in consulting with companies to figure out exactly how a particular company would best benefit from social media based on a number of factors should be consulted BEFORE approaching any of these automation techniques. To do so first would simply be putting the proverbial cart before the horse and could be catastrophic for the company involved. Approaching social media without the proper policies and monitoring techniques in place invites public relations danger that could easily be avoided with a few hours worth of consultation. That being said, we will proceed to discussing the ease in which automation can be implemented. Of course, a company cannot get by with avoiding social media altogether either. That is because your stakeholders are mentioning you whether or not you are there to see it or control it. This is another important reason to have social media policies and a control mechanism in place. Please feel free to call either me or Michelle from Triple 4. Either one of us would be happy to discuss this with you.

Continue reading…

This is the first in a series of e-books I plan on publishing in order to share my practical knowledge of the Internet with the many entrepreneurial minds that are out there. My content is legally copy protected and I am sharing it on my blog in the hopes that I will get commentary and feedback that I can actually use in the published versions of the book. So, post away my friends! I will post chapters every few days in this category so check back often and offer your feedback.

So, You Want to Make a Million Dollars Online?

By Kevin S. Taylor, MBA

Estimated Completion Early Summer 2010

Introduction to Secrets of an Internet Entrepreneur:

What the CEO of a Successful Internet Marketing Company has learned from his Most Successful Clients after a Decade in the Business

The methods described in this book may vary depending on the experience of the person implementing them. The author makes no guarantees with respect to specific amount of income that one person may earn by using these methods. However, the author has recently helped his 1000th customer complete an ecommerce website and has learned a thing or two about what makes an online company successful and what to avoid. Grab a cup of coffee and travel along this journey with me. I guarantee you will pick up at least a few items along the way that will set you up for a successful ecommerce endeavor.

Continue reading…

Domain Name Registration Made Simple

By Kevin S. Taylor, MBA

Some business owners find it confusing  to understand the difference between their website domain name and their hosting account. Simply stated, it is the hosting account that makes your website available on the Internet. It is the domain name that people use to access your website. For instance, our company’s domain name is expertwebsiteservices.com. Domain names are registered and renewed by a domain name registrar and tracked by a central database.

A domain name can be renewed in 1-year increments for up to 10 years at a time. A person only owns the domain name for as long as they maintain current domain name registration.

If a domain name is allowed to expire then your website and email will no longer work.

An expired domain name may still be available for a short period of time. However, a substantial administrative fee is often required to renew a domain name once it has expired. In some cases, a domain name may not be renewable after it expires.

Expert Website Services recommends registering or renewing domain names for the maximum amount of time whenever possible. This avoids the potential for a domain name to accidentally expire. We also provide a substantial discount to customers renewing for multiple years.

We provide domain name registration and domain name renewal services as a convenience to our customers. Although, we make every effort to contact the registered owner of a domain name before it expires, the notification attempts are not always successful. Over time, people change their contact e-mail addresses; or, e-mail gets caught in spam filters. Expert Website Services does not automatically renew domain names for customers unless the customer has requested automatic renewal and valid credit card charge information is on file.

In addition, some companies check on the length of time a domain name is registered for in order to feel confident that the company is stable and plans to be in business for years to come. Google also used the length of time a domain name is registered as a sign of credibility. So, renewing a domain name for multiple years can also help to improve your websites search engine placement.

The following is a presentation summary from a live presentation given at the Internet Merchants Association. The author is posting it as per request from conference participants.

Creating and Maintaining a Web Site that will Blow Away the Competition

As Presented at the Internet Merchant Association Conference 2010

By Kevin S. Taylor, MBA

Abstract

Whether you are planning your first e-commerce web site or redesigning an existing one, there are many important conventions and standards to consider. Keeping your site up-to-date and current is no small feat.

This article will discuss the ‘must-haves’ for every e-commerce site.  This presentation will help you to generate an Internet and Social Media Marketing plan for your site that will blow away the competition!

Introduction
Building and Maintaining Relationships with Customers
Numerous experts have made it clear that the entire purpose for being in business is to procure new customers and keep existing customers. This information relates to any Internet business; whether the company’s web presence is a full blown e-commerce style website or a more basic brochure-style website.

The profits and growth of a company are all contingent on this one variable. So, whether the business is a brick and mortar retail establishment that wishes to extend its reach into the international market; or, a one-man shop with nothing more than a shingle on the Internet, the primary focus should be procuring new customers and maintaining relationships with existing customers.

A company’s website will be the gateway to its Customer Relationship Management. So, it is imperative to understand how to communicate with your customers the way that the customers want to communicate, rather than the old style of e-commerce where a company would develop an Internet presence and expect miraculous profitability. A clear understanding of this dynamic can position a company’s online presence leaps and bounds ahead of the competition.

Continue reading…

PRESS RELEASE: FOR IMMEDIATE RELEASE

Re: Successful Completion of Authorize.Net Certified Web Hosting Program for Expert Website Services LLC

On April 16, 2010, Authorize.Net issued a communication of congratulations to Expert Website Services for successfully completing all requirements for the Authorize.Net Certified Web Hosting Program, demonstrating compliance with the highest performance and security standards of the Authorize.Net Payment Gateway.

According to Authorize.Net, this certification not only increases the security and reliability of the solution, but entitles Expert Website Services to be listed and Promoted in the Authorize.Net Certified Web Hosting Directory on the Authorize.Net Website. This positions Expert Website Services among merchants as one of the nations top preferred solutions providers.

Among the benefits of this prestigious certification is the commitment of Authorize.Net to communicate with Expert Website Services in advance about new Authorize.Net Payment Gateway products, service features and related system upgrades so that Expert Website Services can continue to provide its merchants with a superior website and web hosting solution. The combined efforts between Expert Website Services and Authorize.Net will ultimately contribute a great deal to the success of their customers.

Expert Website Services LLC is already an Authorize.Net Certified website Developer and Preferred Reseller.

2010 Board of Directors, Better Business Bureau of Southern Nevada. Photo courtesy of the Las Vegas Review Journal

From the Chairman of the Board

Kevin S. Taylor, MBA

Serving as Chairman of the Board in 2010 presents an equal share of both challenges and opportunities. I am fortunate to have this opportunity in such a strong community with a responsive and sound organization. This year, a variety of committees are working hard to strengthen the BBB’s local presence. As an organization, we are urging consumers to Start with Trust® by checking with the local BBB before doing business with a merchant or while considering new vendors. We are also asking Accredited Businesses to display their Accreditation mark proudly so consumers can shop with confidence.

In 2009, the BBB of Southern Nevada expeditiously handled 21,540 complaints about local businesses. Many of these businesses were not accredited by the BBB. With recent state budget cuts resulting in the closure of the State Department of Consumer Affairs, the BBB anticipates a much higher number in 2010.

I would encourage local business owners to give preference to BBB Accredited Businesses because these establishments agree to conduct business in an ethical manner. Accredited Businesses are much faster and amenable to resolving any disputes that may arise. As a consumer, checking with the BBB should always be the first step in conducting any business.

Continue reading…

Blogging Offers Profitable Results for Small Business Owners

This is part one of the Expert Website Services Social Media Series

By Kevin S. Taylor, MBA

Many small business owners struggle with finding new, innovative ways to increase online exposure and improve their online positioning. The Internet is a dynamic, changing vehicle in which savvy business owners can do very well implementing and managing their own marketing strategies. However, in order to do so, one must continually learn and use the latest technological tools for personal and professional promotion.

The Internet has changed. The way people are doing business has changed dramatically in the last several months. Successful Internet marketers understand and embrace this new paradigm consisting of interactive collaboration. The old-style static websites relying on search engine traffic is essentially passé. Today, online consumers are looking for more content-rich collaboration rather than the older model website that was primarily static. This is what is referred to by some as Web 2.0 and the Social Media Revolution.

Continue reading…

Kevin Taylor will be presenting at the 4th Annual Internet Merchants Association Conference. The subject Kevin will be presenting on is “Creating a Web Site that Will Blow Away the Competition.” This presentation will be Wednesday, March 3rd, from 9:00 am to 9:50 am. Anyone interested in attending this presentation; or, other parts of this conference can get additional information by clicking the banner above.

Press Release Below:

Creating a Web Site that will Blow Away the Competition
Presented by Kevin Taylor, Expert Website Services
www.expertwebsiteservices.com

Whether you are planning your first e-commerce web site or redesigning an existing one, there are so many important conventions and standards to consider. Keeping your site up-to-date and current is no small feat. Take some notes as Kevin Taylor of Expert Website Services fills you in on what you need to incorporate to keep your e-commerce site looking fresh. Learn about the ‘must-haves’ for every e-commerce site.  What you’ll learn by the end of the session will make your site blow away the competition!

By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising.  In fact, most business people understand that it works, they just don’t know how it works.  The rapid takeover of social networking as a way to spread the word even faster makes word-of-mouth marketing an imperative part of any business marketing plan.

Some people think word-of-mouth is something that “just happens” — like the weather — and they let it take its own course. But if you want to be successful at developing word-of-mouth for your business, you should be as organized and thoughtful about it as you are about other types of advertising and marketing.  In fact, if you take this approach, eventually, you can get almost 100% of your business exclusively through word of mouth!  The key to creating a successful word-of-mouth program as part of your daily activity, lies in developing a formal plan for systematically meeting people and cultivating relationships with them.  Here are 15 ways for you, or the sales people who work for you, to get your own word-of-mouth marketing program off the ground:

Continue reading…

By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

If you have little or no experience with referral marketing, it would be a huge mistake to jump into action without preparing yourself.  Getting people to pass you referrals is tantamount to achieving success with the referral-marketing process.  To do so, they must know exactly what you do—what product or service you provide, how and under what conditions you provide them, how well you do it, and what sets you apart from your competition.

You have to communicate this information to your sources in a clear and concise manner.  Obviously, you have to know the aforementioned yourself before you can effectively communicate it! It is important for entrepreneurs to have a clear vision for their businesses; you have to know what your motivation is, what your goals are and what you plan to accomplish with the businesses you start.  Equally important is your ability to share that vision with others effectively in a well-thought-out vision statement. This is especially true when you are cultivating relationships that you want to result in business referrals.

Before you map out where you’re going to take your business with a referral marketing campaign, pause and get a clear picture of where your business stands today.  Try to answer in simple terms, the following questions:

Continue reading…

By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

Your business thrives on your making contacts and getting new business.  What happens after you’ve made the sale and you have successfully converted a prospect to a client?   How often should you be in touch with that person?  What are some rules of thumb for keeping in touch and nurturing your relationship?  Staying in touch is an important part of the networking process.  In addition to offering new products or services, it gives you an opportunity to become a part of your clients’ referral networks.

Here are several tips for keeping in touch and strengthening your business relationships:

Continue reading…

By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

Many of my esteemed colleagues have recently indicated that their businesses are at risk of failure. Indeed, this is an endemic issue in times of recession. In turbulent economic times, the economy has an adverse effect on everyone. This recession is particularly difficult as the world is much more intricately weaved than in recessions of the past. We are in a global economy; thus, our economy has a global impact.

When the economy is slow, new business is harder to get. A bad economy; however, should not be an excuse for failure. Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that will not work.” In recessionary times, even the best laid plans need to be revisited. Indeed, a poor economic climate can successfully be used as motivation to grow your business even more! What can you do to build your business in a recessionary economy?
Continue reading…

By Kevin S. Taylor, MBA

Still today, the Internet continues to increase in both popularity and population. There are more users going online every day. The Internet opens global market opportunities for companies to sell their products to an online audience. This can provide businesses a perfect environment for tremendous growth, not only demographically, but also geographically.

There are many ways to strengthen the effectiveness of your Internet Marketing campaign. Consider the following Internet marketing tips and etiquette for doing online business effectively rather than offensively.

Continue reading…

By Kevin S. Taylor, MBA

The rate of technological change continues to increase exponentially. A couple years ago, I was known to say that everyone needs an e-mail address in order to conduct business with the entrepreneur of tomorrow. Yet, today, I find this statement to have some critical flaws.

Continue reading…

I would like to thank my advisory board, friends, and colleagues that have helped decide on a brand image to use for Expert Website Services, the new corporate entity focussed on providing web development services to our (Expert Website Services) affiliates and allied marketing partners. Expert Website Services will provide the technical software development services to other web development companies that wish to have the services of Expert Website Services branded to their own corporate image. Expert Website Services will remain the Expert Website Services affiliate in Las Vegas. More information will follow soon!

By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others are concerned about getting effective results from the time they spend networking. The process doesn’t have to be traumatic, scary, or a waste of time. When done properly, it can truly make a difference in the amount of business your company generates. With the right approach, you can use it to build a wealth of resources and contacts that will help to make your business very successful.

Use the following Ten Commandments to help you network your way through your next business networking event:

Continue reading…

Thank you to all who voted on the final logo concepts for Expert Website Services. In addition to the overwhelming votes for logo 2, we did receive some additional comments regarding colors. So, I am asking for a review of these final choices and your help one more time!

Continue reading…

As a web development firm, everyone on our team tends to take certain terms for granted. However, there are occasions when we have to explain the term hosting and exactly what it means to host a website. In a nutshell, I like to say that the hosting is what makes a web site available for people to see on the Internet. Obviously, there is a bit more to it than this.
Continue reading…

HELP US CHOOSE THE BEST NEW LOOK

After 10 years, the technical division of Expert Website Services is taking on its own identity. We have considered many different logo variations and finally narrowed it down to the following three. Now, it is time to vote for the logo you think best expresses Expert Website Services as an international website development firm.
Continue reading…

For decades, business owners have seen the many benefits of following up with clients by sending a quick thank you card or note after a meeting. Professional sales representatives are also known for listing important dates such as birthdays or anniversaries.  Today’s technology has taken this personal touch away from many business deals. However, one company has managed to use technology in an effort to help people literally reach out and touch their network of contacts.
Continue reading…

There is literally a ton of information on how to create really great 10 minute showcase presentations. In BNI, the best materials are truly free. For instance, Steve Goldstein, an Assistant Director in Las Vegas, NV has developed the “Post it Note Approach to Writing your 10 Minute” that you can download here. This provides a simple approach to planning and delivering an effective 10-minute presentation to your BNI group.
Continue reading…

Over time, even the most seasoned BNI groups can lose sight of the fundamentals. Obviously, one of the most important concepts in referral marketing is the referral itself. So, today I am focusing on the following 3 fundamental concepts. First, we need to understand what constitutes a referral. Then, I will review the proper way to fill out a BNI referral slip. Finally, I will discuss some important issues with regard to closing a sale that began as a referral.
Continue reading…

Networking must be a priority for your business. It should be mentioned, in detail, in your business marketing plan. It probably has a line item on your financial statements. It should; no, it must if you believe in the power of networking enough to be sitting in a BNI meeting.

As such, networking requires a strategy. Many people choose the beginning of the year as the time to develop and implement new goals and new strategies.
Continue reading…

The Internet offers potential business owners a versatile canvas  to implement any business plan imaginable. Its possibilities are now being explored by people from diverse places, cultures, professions, tastes and skills. The Internet provides a new, surreal galaxy where any entity is free to carve out a niche for itself. The possibilities are truly unlimited. Anyone may create a website as the ultimate instrument for effective communication of his or her opinions, skills, products, interests, ideologies, beliefs, theories and almost anything you wish.
Continue reading…

Educational Coordinator Topic

People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you apart from your competition. Let them know how you meet or exceed this need! Discuss the benefits of the product or service rather than its features!
Continue reading…

Educational Coordinator Topic

Dr. Ivan Misner has suggested four key activities that result in overwhelming success for many BNI members worldwide. It is important to note that people who follow these suggestions tend to receive a much larger number of qualified referrals as a result of their efforts:
Continue reading…

Most companies overlook the benefits of using a newsletter as a potential marketing tool. In fact, newsletters are a quite underrated. Churning out newsletters, without as much as putting a thought on how they can be utilized, is a sad waste of such a powerful instrument. Newsletters are a great way to inform and update new and existing clients respectively, on what your company has been up to.

There is so much you can do with newsletters: inform clients about—latest happenings in the firm; new product launches or upgrades on the existing ones; new company policies and regulations; news, events and achievements; and a whole lot of other information that your customers may find interesting!

Read the full article by clicking here!

Perhaps the easiest, yet the most difficult, online marketing tool is Email Marketing. How difficult can sending an electronic mail about your business to a target audience be? Not at all, right? Wrong! As easy as this may seem, email marketing is also the most easily abused form of direct marketing.

But first, let’s understand how email marketing works. Whether you are selling your product or services via an email or using emails to enhance your relationship with an old customer, you are resorting to email marketing. So, if you have a considerably simple product to sell that doesn’t need too much research by the customer before online purchase, email marketing can be your best friend.

Get the full article here!

Talk about e-commerce web sites and the saying “Content is King” automatically comes up. Ever wondered why? Let’s look at it objectively. Web sites consist of more than one aspect—there are graphics and pictures that create the look and feel of the site, and then of course there is content. Why does the responsibility of the site’s success largely depend on the quality of the content? Well, here’s the answer.

Click Here for the full article.

Someone from the administration department of your firm writes decent emails; so you have decided to hand over the responsibility of writing the content of your web site to her. Now, isn’t that a smart move? Well, we don’t think so! The ability to write decent emails is no guarantee that someone can do professional writing, like that for a web site. While you may be a good writer yourself, a professional writer has the skills and the experience to churn out appropriate content that will eventually help you better sell your products and services.

Click here to read the entire article.

Many online business owners have invested a great deal of time and money into developing an outstanding web presence. It is only after the site is built that most business owners understand the need for professional search engine optimization and marketing in order to realize a significant return on their investment (ROI). Sure, they get a few web hits with offline marketing endeavors and by passing out business cards with the domain name prominently displayed. However, for many industries, Search Engine Optimization and Search Engine Marketing (SEO and SEM) are the only way to bring traffic in droves.
Continue reading…

Everything you need to know BEFORE you begin building an e-commerce website …

The size of a business is not a deciding factor for its presence on the World Wide Web. In fact, the Internet, a wide region for millions of businesses to showcase and sell their products, evens out any differences in size, giving equal opportunity for each organization to display and distribute its services. A website that allows one to do business is an online store that is open 24×7 for customers to stop by and shop. Therefore, it is extremely important that individuals understand the various nuances that make a website suitable for e-commerce purposes. Even if a business is not creating its own e-commerce website, it is advisable to be familiar with what goes into making such a site a successful platform for commercial dealings. Here, one will find various aspects that will help create an e-commerce website in a simple, hassle-free manner.

Click here to read this article BEFORE you start building your website.

The Internet has become the largest marketplace in the world; and Internet marketing is one of the most widely used ways to sell products and services. However, most Internet marketers solely resort to online methods, whereas offline techniques prove to be equally effective yet a less expensive means.

Internet-based businesses often overlook offline advertising. Combining offline and online advertising together in your marketing campaign will result in a better, well-rounded approach to promoting. It also gives the opportunity to attract potential prospects and customers you might not otherwise get.

Read the full article by clicking here!

Every business owner knows that the economic conditions in the United States, and globally, leave little to be desired. After a year in an economic recession, almost everyone has been effected in one way or another. Even Expert Website Services has had to evaluate its strategic plan. As we enter 2009, my company has the same position it held one year ago … WE REFUSE TO PARTICIPATE IN A RECESSION.

That being said, this section will contain weekly updates regarding the rapid growth of Expert Website Services despite external circumstances. If anyone would like to learn how they do not have to participate in the recession, they can e-mail me directly; or, take a look at www.bnilasvegas.com for more information!

More often than not, the formula for success at doubling sales online does not begin and end with the alluring website or being on top of search engines.

Of course, having a captivating website does help, but a good number of companies tend to think that their online appeal will do all their work for them. This unfortunately is a stereotypical error that undermines the power of human connection that helps bond potential customers to a company. Future clientele often look for the little element that makes them each feel independently important, genuine people with indisputable knowledge.

Often, the most disregarded aspect of online sales is customer service and eventually email communication. It’s simple really, no business would leave a potential customer waiting for more than 24 hours without replying to a query unless they were a large bank or some firm that just does not need the business. However, as unwise as it sounds, this is what most companies do, ultimately damaging their own chances at success by postponing emails to clients.

Read the full article by clicking here.

Websites have come a long way since the inception of the Internet, nearly two decades ago. The history of Internet dates back to early 1991 when Tim Berners-Lee, the Englishman, working at CERN, Switzerland, launched the first Web pages that described the very project he worked on – the making and development of the World Wide Web.

It was only in early 1993 that the World Wide Web became free for all to use. Statistics reveal that in early 1994 there were just about 700 websites. In contrast, the 2006-2007 Financial Year recorded over 110 million websites on the Web. With the increasing number of websites, their importance has also registered a high.

Most new businesses are recognizing the potential of the Internet and hosting their very own websites to promote their products and reach out to prospective customers. Over and above “selling” through websites, several institutions and individuals have also been actively using the Web to discuss important issues, provide vital information and express opinions on matters of extensive interest.

An excellent method to enhance presence and visibility, endorsements via the Internet now constitutes a major chunk of the marketing strategy of businesses worldwide, whatever the size of an organization. People, who are probable clients, browse through hundreds of websites searching for information pertaining to their interests. They are looking for products, services, good deals, discounts and so much more! Thus, a comprehensive website that offers relevant information to customers, with a click of a few buttons, is very essential.

Click here to read the full article and see how people in your industry benefit from a website.

How many of you can recall simply picking up something to read while waiting at the doctor’s clinic, only to get totally hooked on it? Most of you, I’m sure! That is the kind of impact a good copy has on anybody, even the average non–reader.

You may find great copy anywhere—in a magazine article, a brochure or an advertisement. Often businesses fail to see the importance of good copy, which can eventually affect the company’s repute. How a business reflects its products and services, policies and regulations, plans and achievements via words, can ultimately make or break its image.

The copy on your company’s web site, brochures, and newsletters and that in its advertisements, sales letters and jingles can decide what kind of perception your potential customer will build about you. Ideally, a good copy will promote your company’s strengths and work at creating a positive image. In addition, a well–written copy will be optimized with keywords and keyword phrases, ensuring high rankings with search engines. This means when customers look for you or your product, they must find you in the first few pages of their search.

Click here to read the full article and gain useful insight with regarding to generating the right copy for your marketing plan.

The corporate world has awakened to the importance of printed and Internet marketing tools in brand building, promotion and profitable sales. To this end, most businesses strive to get myriad marketing materials such as logos, brochures, business cards and websites etc ready, much before the business is set to roll. Winning over clients has become virtually impossible without these marketing tools and therefore experienced brand building organizations are being hired by businesses despite budget constraints.

Read the full article by clicking here.