Websites have come a long way since the inception of the Internet, nearly two decades ago. The history of Internet dates back to early 1991 when Tim Berners-Lee, the Englishman, working at CERN, Switzerland, launched the first Web pages that described the very project he worked on – the making and development of the World Wide Web.

It was only in early 1993 that the World Wide Web became free for all to use. Statistics reveal that in early 1994 there were just about 700 websites. In contrast, the 2006-2007 Financial Year recorded over 110 million websites on the Web. With the increasing number of websites, their importance has also registered a high.

Most new businesses are recognizing the potential of the Internet and hosting their very own websites to promote their products and reach out to prospective customers. Over and above “selling” through websites, several institutions and individuals have also been actively using the Web to discuss important issues, provide vital information and express opinions on matters of extensive interest.

An excellent method to enhance presence and visibility, endorsements via the Internet now constitutes a major chunk of the marketing strategy of businesses worldwide, whatever the size of an organization. People, who are probable clients, browse through hundreds of websites searching for information pertaining to their interests. They are looking for products, services, good deals, discounts and so much more! Thus, a comprehensive website that offers relevant information to customers, with a click of a few buttons, is very essential.

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