Comments on: Is Your Marketing Plan Compatible with Generation Y? http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/ Kevin's web log is a useful forum with information on a wide variety of marketing and technology topics, such as Expert Website Services, Internet Marketing, General Marketing Strategy, and Branding. Wed, 27 Jul 2011 21:01:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kevin http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/comment-page-1/#comment-57 Kevin Tue, 17 Feb 2009 04:09:02 +0000 http://www.kevintaylor.ws/?p=583#comment-57 In response to iambrianrice, I would like to address his comments. Yes, it is true that BNI does indeed involve a great deal of building relationships. With the prior generations, this could only be done with personal interaction. And, I believe that personal interaction is still needed to build visibility, and credibility with these people. That is why BNI is successful in over 42 countries. However, we can no longer say that BNI is exclusive to meeting in person. While it is a requirement for membership to attend a meeting each week, members are being encouraged to build communities online for the purpose of attracting the Gen Y'ers. As a matter of fact, BNI is working on a multi-million dollar project for social networking that will be available to its members in the near future. As for the second question, "can text be used for marketing?" I believe that a considerable clarification should be made. People should use social networking sites to build community and make themselves a part of those online communities. Similarly, they should use text messaging to remain connected with those who prefer it. Neither of these vehicles should be used for marketing as it refers to sales! Really, the premise is simple and quite congruent to BNI. The tools should be used to raise visibility among network members. If this is what you are referring to as marketing, then yes ;-) However, if you are referring to the Zig Ziglar fashion of the hard close ... I do not believe anyone would benefit from the aforementioned tactics. In response to iambrianrice, I would like to address his comments. Yes, it is true that BNI does indeed involve a great deal of building relationships. With the prior generations, this could only be done with personal interaction. And, I believe that personal interaction is still needed to build visibility, and credibility with these people. That is why BNI is successful in over 42 countries. However, we can no longer say that BNI is exclusive to meeting in person. While it is a requirement for membership to attend a meeting each week, members are being encouraged to build communities online for the purpose of attracting the Gen Y’ers. As a matter of fact, BNI is working on a multi-million dollar project for social networking that will be available to its members in the near future.

As for the second question, “can text be used for marketing?” I believe that a considerable clarification should be made. People should use social networking sites to build community and make themselves a part of those online communities. Similarly, they should use text messaging to remain connected with those who prefer it. Neither of these vehicles should be used for marketing as it refers to sales! Really, the premise is simple and quite congruent to BNI. The tools should be used to raise visibility among network members. If this is what you are referring to as marketing, then yes ;-) However, if you are referring to the Zig Ziglar fashion of the hard close … I do not believe anyone would benefit from the aforementioned tactics.

]]> By: iambrianrice http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/comment-page-1/#comment-56 iambrianrice Tue, 17 Feb 2009 03:16:21 +0000 http://www.kevintaylor.ws/?p=583#comment-56 One point of contention, one question: Is BNI, which I am just becoming familiar with, compatible with Gen Y? Doesn't BNI primarily, if not exclusively, involve personal interaction? If part of the draw for Gen Y (and others) is that we are not receiving SMS SPAM, can text be used for marketing? One point of contention, one question:

Is BNI, which I am just becoming familiar with, compatible with Gen Y? Doesn’t BNI primarily, if not exclusively, involve personal interaction?

If part of the draw for Gen Y (and others) is that we are not receiving SMS SPAM, can text be used for marketing?

]]>