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	<title>Kevin S. Taylor, MBA &#187; Offline Marketing</title>
	<atom:link href="http://www.kevintaylor.ws/category/offline-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kevintaylor.ws</link>
	<description>Kevin's web log is a useful forum with information on a wide variety of marketing and technology topics, such as Expert Website Services, Internet Marketing, General Marketing Strategy, and Branding.</description>
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		<title>Importance of Registering a Copyright on a Web Site</title>
		<link>http://www.kevintaylor.ws/2010/05/importance-of-registering-a-copyright-on-a-web-site/</link>
		<comments>http://www.kevintaylor.ws/2010/05/importance-of-registering-a-copyright-on-a-web-site/#comments</comments>
		<pubDate>Fri, 28 May 2010 13:30:59 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[avoid plagerism]]></category>
		<category><![CDATA[copyright services]]></category>
		<category><![CDATA[intellectual property protection]]></category>
		<category><![CDATA[web site copyright]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1615</guid>
		<description><![CDATA[By Kevin S. Taylor, MBA Most Internet entrepreneurs, professional web developers, and designers have one purpose in mind. Simply stated, their goal is to design a website allowing someone to share knowledge, ideas, and products with others. Whether the purpose for the website is to promote collaboration, provoke thought, or simply share information, there is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating and Maintaining a Web Site that will Blow Away the Competition</title>
		<link>http://www.kevintaylor.ws/2010/04/creating-and-maintaining-a-web-site-that-will-blow-away-the-competition/</link>
		<comments>http://www.kevintaylor.ws/2010/04/creating-and-maintaining-a-web-site-that-will-blow-away-the-competition/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 05:46:13 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Competitive Analysis]]></category>
		<category><![CDATA[Content Management Systems]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Dynamic Content]]></category>
		<category><![CDATA[Internet Merchant Association]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[smart goals]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1340</guid>
		<description><![CDATA[The following is a presentation summary from a live presentation given at the Internet Merchants Association. The author is posting it as per request from conference participants. Creating and Maintaining a Web Site that will Blow Away the Competition As Presented at the Internet Merchant Association Conference 2010 By Kevin S. Taylor, MBA Abstract Whether [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2010/04/creating-and-maintaining-a-web-site-that-will-blow-away-the-competition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Open Letter to BBB Accredited Businesses</title>
		<link>http://www.kevintaylor.ws/2010/03/an-open-letter-to-bbb-accredited-businesses/</link>
		<comments>http://www.kevintaylor.ws/2010/03/an-open-letter-to-bbb-accredited-businesses/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 23:23:11 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Accredited Businesses]]></category>
		<category><![CDATA[BBB]]></category>
		<category><![CDATA[Better Business Bureau]]></category>
		<category><![CDATA[Board of Directors]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1306</guid>
		<description><![CDATA[From the Chairman of the Board Kevin S. Taylor, MBA Serving as Chairman of the Board in 2010 presents an equal share of both challenges and opportunities. I am fortunate to have this opportunity in such a strong community with a responsive and sound organization. This year, a variety of committees are working hard to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Word-of-Mouth Marketing Work For You</title>
		<link>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/</link>
		<comments>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 04:35:29 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1007</guid>
		<description><![CDATA[By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising.  In fact, most business people understand that it works, they just don’t know how it works.  The rapid takeover of social networking as a way to spread the word [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Developing an Effective Vision Statement</title>
		<link>http://www.kevintaylor.ws/2009/09/developing-an-effective-vision-statement/</link>
		<comments>http://www.kevintaylor.ws/2009/09/developing-an-effective-vision-statement/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 07:06:40 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=930</guid>
		<description><![CDATA[By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA If you have little or no experience with referral marketing, it would be a huge mistake to jump into action without preparing yourself.  Getting people to pass you referrals is tantamount to achieving success with the referral-marketing process.  To do so, they must know [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/09/developing-an-effective-vision-statement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Building Business in a Slow Economy</title>
		<link>http://www.kevintaylor.ws/2009/03/building-business-in-a-slow-economy/</link>
		<comments>http://www.kevintaylor.ws/2009/03/building-business-in-a-slow-economy/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 06:34:02 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[enthusiasm]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=691</guid>
		<description><![CDATA[By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Many of my esteemed colleagues have recently indicated that their businesses are at risk of failure. Indeed, this is an endemic issue in times of recession. In turbulent economic times, the economy has an adverse effect on everyone. This recession is particularly difficult as the [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/03/building-business-in-a-slow-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Marketing Plan Compatible with Generation Y?</title>
		<link>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/</link>
		<comments>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 17:54:19 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=583</guid>
		<description><![CDATA[By Kevin S. Taylor, MBA The rate of technological change continues to increase exponentially. A couple years ago, I was known to say that everyone needs an e-mail address in order to conduct business with the entrepreneur of tomorrow. Yet, today, I find this statement to have some critical flaws. Just when the marketing world [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ten Commandments for Better Networking</title>
		<link>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/</link>
		<comments>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:06:48 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[givers gain]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking events]]></category>
		<category><![CDATA[networking tools]]></category>
		<category><![CDATA[referral relationship]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=534</guid>
		<description><![CDATA[By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing with a Personal Touch</title>
		<link>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/</link>
		<comments>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 06:11:32 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personalized greeting]]></category>
		<category><![CDATA[send out cards]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=346</guid>
		<description><![CDATA[For decades, business owners have seen the many benefits of following up with clients by sending a quick thank you card or note after a meeting. Professional sales representatives are also known for listing important dates such as birthdays or anniversaries.  Today&#8217;s technology has taken this personal touch away from many business deals. However, one [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Strategy for Networking &#8211; SMART Goals</title>
		<link>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/</link>
		<comments>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:24:02 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart goals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=133</guid>
		<description><![CDATA[Networking must be a priority for your business. It should be mentioned, in detail, in your business marketing plan. It probably has a line item on your financial statements. It should; no, it must if you believe in the power of networking enough to be sitting in a BNI meeting. As such, networking requires a [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Keys to Creating a Successful Online Business</title>
		<link>http://www.kevintaylor.ws/2009/01/keys-to-creating-a-successful-online-business/</link>
		<comments>http://www.kevintaylor.ws/2009/01/keys-to-creating-a-successful-online-business/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 17:03:21 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=103</guid>
		<description><![CDATA[The Internet offers potential business owners a versatile canvas  to implement any business plan imaginable. Its possibilities are now being explored by people from diverse places, cultures, professions, tastes and skills. The Internet provides a new, surreal galaxy where any entity is free to carve out a niche for itself. The possibilities are truly unlimited. [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/keys-to-creating-a-successful-online-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>People Do Not Buy Features</title>
		<link>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/</link>
		<comments>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:38:07 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=85</guid>
		<description><![CDATA[Educational Coordinator Topic People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Importance of Newsletters</title>
		<link>http://www.kevintaylor.ws/2008/12/importance-of-newsletters/</link>
		<comments>http://www.kevintaylor.ws/2008/12/importance-of-newsletters/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:04:54 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[benefits of newsletters]]></category>
		<category><![CDATA[create a newsletter]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[example of a newsletter]]></category>
		<category><![CDATA[good newsletter design]]></category>
		<category><![CDATA[how to write a newsletter]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[newsletter advertising]]></category>
		<category><![CDATA[newsletter designs]]></category>
		<category><![CDATA[newsletter layouts]]></category>
		<category><![CDATA[newsletter services]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=78</guid>
		<description><![CDATA[Most companies overlook the benefits of using a newsletter as a potential marketing tool. In fact, newsletters are a quite underrated. Churning out newsletters, without as much as putting a thought on how they can be utilized, is a sad waste of such a powerful instrument. Newsletters are a great way to inform and update [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2008/12/importance-of-newsletters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Needs a Professional Writer?</title>
		<link>http://www.kevintaylor.ws/2008/12/who-needs-a-professional-writer/</link>
		<comments>http://www.kevintaylor.ws/2008/12/who-needs-a-professional-writer/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 03:40:35 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[content writers needed]]></category>
		<category><![CDATA[hire writer]]></category>
		<category><![CDATA[las vegas web content writers]]></category>
		<category><![CDATA[professional writing services]]></category>
		<category><![CDATA[web content writing]]></category>
		<category><![CDATA[web site content writer]]></category>
		<category><![CDATA[writing services]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=67</guid>
		<description><![CDATA[Someone from the administration department of your firm writes decent emails; so you have decided to hand over the responsibility of writing the content of your web site to her. Now, isn’t that a smart move? Well, we don’t think so! The ability to write decent emails is no guarantee that someone can do professional [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Offline Advertising Can Help Online Businesses</title>
		<link>http://www.kevintaylor.ws/2008/12/offline-advertising-can-help-online-businesses/</link>
		<comments>http://www.kevintaylor.ws/2008/12/offline-advertising-can-help-online-businesses/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 17:50:15 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[internet marketing las vegas]]></category>
		<category><![CDATA[offline advertising las vegas]]></category>
		<category><![CDATA[offline advertising techinques]]></category>
		<category><![CDATA[offline marketing las vegas]]></category>
		<category><![CDATA[online advertising las vegas]]></category>
		<category><![CDATA[online marketing las vegas]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=42</guid>
		<description><![CDATA[The Internet has become the largest marketplace in the world; and Internet marketing is one of the most widely used ways to sell products and services. However, most Internet marketers solely resort to online methods, whereas offline techniques prove to be equally effective yet a less expensive means. Internet-based businesses often overlook offline advertising. Combining [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2008/12/offline-advertising-can-help-online-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Congruent Marketing Message Required</title>
		<link>http://www.kevintaylor.ws/2008/12/congruent-marketing-message-required/</link>
		<comments>http://www.kevintaylor.ws/2008/12/congruent-marketing-message-required/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 22:58:18 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
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		<description><![CDATA[The corporate world has awakened to the importance of printed and Internet marketing tools in brand building, promotion and profitable sales. To this end, most businesses strive to get myriad marketing materials such as logos, brochures, business cards and websites etc ready, much before the business is set to roll. Winning over clients has become [...]]]></description>
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