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	<title>Kevin S. Taylor, MBA &#187; Referral Marketing</title>
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	<link>http://www.kevintaylor.ws</link>
	<description>Kevin's web log is a useful forum with information on a wide variety of marketing and technology topics, such as Expert Website Services, Internet Marketing, General Marketing Strategy, and Branding.</description>
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		<title>VegasInsurance.net review of EWS</title>
		<link>http://www.kevintaylor.ws/2011/03/vegasinsurance-net-review-of-ews/</link>
		<comments>http://www.kevintaylor.ws/2011/03/vegasinsurance-net-review-of-ews/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 05:29:01 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1983</guid>
		<description><![CDATA[By Micah Bleecher: &#8220;I&#8217;ve worked on several e-projects for many years with Kevin and Expert Website Services, and the results have always been awesome! His knowledge in the field is only out shadowed by his integrity. With so many people out there *claiming* to have expertise… Kevin and Expert Website Services actually deliver. Whenever a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Series Part 1: Blogging 101</title>
		<link>http://www.kevintaylor.ws/2010/03/social-media-series-part-1-blogging-101/</link>
		<comments>http://www.kevintaylor.ws/2010/03/social-media-series-part-1-blogging-101/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:28:01 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[ghost writing]]></category>
		<category><![CDATA[hosting a blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1293</guid>
		<description><![CDATA[Blogging Offers Profitable Results for Small Business Owners This is part one of the Expert Website Services Social Media Series By Kevin S. Taylor, MBA Many small business owners struggle with finding new, innovative ways to increase online exposure and improve their online positioning. The Internet is a dynamic, changing vehicle in which savvy business [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2010/03/social-media-series-part-1-blogging-101/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Making Word-of-Mouth Marketing Work For You</title>
		<link>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/</link>
		<comments>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 04:35:29 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1007</guid>
		<description><![CDATA[By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising.  In fact, most business people understand that it works, they just don’t know how it works.  The rapid takeover of social networking as a way to spread the word [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Developing an Effective Vision Statement</title>
		<link>http://www.kevintaylor.ws/2009/09/developing-an-effective-vision-statement/</link>
		<comments>http://www.kevintaylor.ws/2009/09/developing-an-effective-vision-statement/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 07:06:40 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=930</guid>
		<description><![CDATA[By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA If you have little or no experience with referral marketing, it would be a huge mistake to jump into action without preparing yourself.  Getting people to pass you referrals is tantamount to achieving success with the referral-marketing process.  To do so, they must know [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Building Business in a Slow Economy</title>
		<link>http://www.kevintaylor.ws/2009/03/building-business-in-a-slow-economy/</link>
		<comments>http://www.kevintaylor.ws/2009/03/building-business-in-a-slow-economy/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 06:34:02 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[enthusiasm]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=691</guid>
		<description><![CDATA[By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Many of my esteemed colleagues have recently indicated that their businesses are at risk of failure. Indeed, this is an endemic issue in times of recession. In turbulent economic times, the economy has an adverse effect on everyone. This recession is particularly difficult as the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Marketing Plan Compatible with Generation Y?</title>
		<link>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/</link>
		<comments>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 17:54:19 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=583</guid>
		<description><![CDATA[By Kevin S. Taylor, MBA The rate of technological change continues to increase exponentially. A couple years ago, I was known to say that everyone needs an e-mail address in order to conduct business with the entrepreneur of tomorrow. Yet, today, I find this statement to have some critical flaws. Just when the marketing world [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/02/is-your-marketing-plan-compatible-with-generation-y/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ten Commandments for Better Networking</title>
		<link>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/</link>
		<comments>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:06:48 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[givers gain]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking events]]></category>
		<category><![CDATA[networking tools]]></category>
		<category><![CDATA[referral relationship]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=534</guid>
		<description><![CDATA[By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing with a Personal Touch</title>
		<link>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/</link>
		<comments>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 06:11:32 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personalized greeting]]></category>
		<category><![CDATA[send out cards]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=346</guid>
		<description><![CDATA[For decades, business owners have seen the many benefits of following up with clients by sending a quick thank you card or note after a meeting. Professional sales representatives are also known for listing important dates such as birthdays or anniversaries.  Today&#8217;s technology has taken this personal touch away from many business deals. However, one [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/multi-touch-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Showcase Presentations</title>
		<link>http://www.kevintaylor.ws/2009/01/showcase-presentations/</link>
		<comments>http://www.kevintaylor.ws/2009/01/showcase-presentations/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 04:21:30 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Showcase Presentations]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=233</guid>
		<description><![CDATA[There is literally a ton of information on how to create really great 10 minute showcase presentations. In BNI, the best materials are truly free. For instance, Steve Goldstein, an Assistant Director in Las Vegas, NV has developed the &#8220;Post it Note Approach to Writing your 10 Minute&#8221; that you can download here. This provides [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/showcase-presentations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral Slips &#8211; BNI Tools of the Trade</title>
		<link>http://www.kevintaylor.ws/2009/01/referral-slips-bni-tools-of-the-trade/</link>
		<comments>http://www.kevintaylor.ws/2009/01/referral-slips-bni-tools-of-the-trade/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:36:16 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[referral slips]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=223</guid>
		<description><![CDATA[Over time, even the most seasoned BNI groups can lose sight of the fundamentals. Obviously, one of the most important concepts in referral marketing is the referral itself. So, today I am focusing on the following 3 fundamental concepts. First, we need to understand what constitutes a referral. Then, I will review the proper way [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/referral-slips-bni-tools-of-the-trade/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Strategy for Networking &#8211; SMART Goals</title>
		<link>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/</link>
		<comments>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:24:02 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart goals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=133</guid>
		<description><![CDATA[Networking must be a priority for your business. It should be mentioned, in detail, in your business marketing plan. It probably has a line item on your financial statements. It should; no, it must if you believe in the power of networking enough to be sitting in a BNI meeting. As such, networking requires a [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2009/01/strategy-for-networking-smart-goals/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>People Do Not Buy Features</title>
		<link>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/</link>
		<comments>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:38:07 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=85</guid>
		<description><![CDATA[Educational Coordinator Topic People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keys to Success in BNI</title>
		<link>http://www.kevintaylor.ws/2008/12/keys-to-success-in-bni/</link>
		<comments>http://www.kevintaylor.ws/2008/12/keys-to-success-in-bni/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:21:01 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Business Network International. Givers Gain]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=81</guid>
		<description><![CDATA[Educational Coordinator Topic Dr. Ivan Misner has suggested four key activities that result in overwhelming success for many BNI members worldwide. It is important to note that people who follow these suggestions tend to receive a much larger number of qualified referrals as a result of their efforts: 1) Love What you Do! If you [...]]]></description>
		<wfw:commentRss>http://www.kevintaylor.ws/2008/12/keys-to-success-in-bni/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Refusing to Participate in this Recession</title>
		<link>http://www.kevintaylor.ws/2008/12/refusing-to-participate-in-this-recession/</link>
		<comments>http://www.kevintaylor.ws/2008/12/refusing-to-participate-in-this-recession/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 03:50:55 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Referral Marketing]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=18</guid>
		<description><![CDATA[KT Graphics LLC Continues to grow despite tough economic conditions. Learn more about how to thrive during recessed economic times at http://www.bnilasvegas.com/.]]></description>
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		<slash:comments>0</slash:comments>
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