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	<title>Kevin S. Taylor, MBA &#187; Writing Copy</title>
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	<link>http://www.kevintaylor.ws</link>
	<description>Kevin's web log is a useful forum with information on a wide variety of marketing and technology topics, such as Expert Website Services, Internet Marketing, General Marketing Strategy, and Branding.</description>
	<lastBuildDate>Fri, 28 May 2010 13:34:46 +0000</lastBuildDate>
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		<title>Importance of Registering a Copyright on a Web Site</title>
		<link>http://www.kevintaylor.ws/2010/05/importance-of-registering-a-copyright-on-a-web-site/</link>
		<comments>http://www.kevintaylor.ws/2010/05/importance-of-registering-a-copyright-on-a-web-site/#comments</comments>
		<pubDate>Fri, 28 May 2010 13:30:59 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[avoid plagerism]]></category>
		<category><![CDATA[copyright services]]></category>
		<category><![CDATA[intellectual property protection]]></category>
		<category><![CDATA[web site copyright]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1615</guid>
		<description><![CDATA[By Kevin S. Taylor, MBA Most Internet entrepreneurs, professional web developers, and designers have one purpose in mind. Simply stated, their goal is to design a website allowing someone to share knowledge, ideas, and products with others. Whether the purpose for the website is to promote collaboration, provoke thought, or simply share information, there is [...]]]></description>
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		</item>
		<item>
		<title>The Eight-Step Online Business Building Guide</title>
		<link>http://www.kevintaylor.ws/2010/05/the-eight-step-online-business-building-guide/</link>
		<comments>http://www.kevintaylor.ws/2010/05/the-eight-step-online-business-building-guide/#comments</comments>
		<pubDate>Fri, 28 May 2010 11:30:48 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1326</guid>
		<description><![CDATA[The eight-fold path to building and maintaining an online business is simple and short. By Kevin S. Taylor, MBA 1.  Demand and Supply A common mistake most agents make in the marketing business is trying to sell a product for which the demand barely exists.  The idea behind marketing is to first find the market [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating and Maintaining a Web Site that will Blow Away the Competition</title>
		<link>http://www.kevintaylor.ws/2010/04/creating-and-maintaining-a-web-site-that-will-blow-away-the-competition/</link>
		<comments>http://www.kevintaylor.ws/2010/04/creating-and-maintaining-a-web-site-that-will-blow-away-the-competition/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 05:46:13 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Competitive Analysis]]></category>
		<category><![CDATA[Content Management Systems]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Dynamic Content]]></category>
		<category><![CDATA[Internet Merchant Association]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[smart goals]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1340</guid>
		<description><![CDATA[The following is a presentation summary from a live presentation given at the Internet Merchants Association. The author is posting it as per request from conference participants. Creating and Maintaining a Web Site that will Blow Away the Competition As Presented at the Internet Merchant Association Conference 2010 By Kevin S. Taylor, MBA Abstract Whether [...]]]></description>
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		<item>
		<title>Social Media Series Part 1: Blogging 101</title>
		<link>http://www.kevintaylor.ws/2010/03/social-media-series-part-1-blogging-101/</link>
		<comments>http://www.kevintaylor.ws/2010/03/social-media-series-part-1-blogging-101/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:28:01 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[ghost writing]]></category>
		<category><![CDATA[hosting a blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=1293</guid>
		<description><![CDATA[Blogging Offers Profitable Results for Small Business Owners This is part one of the Expert Website Services Social Media Series By Kevin S. Taylor, MBA Many small business owners struggle with finding new, innovative ways to increase online exposure and improve their online positioning. The Internet is a dynamic, changing vehicle in which savvy business [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Keys to Creating a Successful Online Business</title>
		<link>http://www.kevintaylor.ws/2009/01/keys-to-creating-a-successful-online-business/</link>
		<comments>http://www.kevintaylor.ws/2009/01/keys-to-creating-a-successful-online-business/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 17:03:21 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=103</guid>
		<description><![CDATA[The Internet offers potential business owners a versatile canvas  to implement any business plan imaginable. Its possibilities are now being explored by people from diverse places, cultures, professions, tastes and skills. The Internet provides a new, surreal galaxy where any entity is free to carve out a niche for itself. The possibilities are truly unlimited. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>People Do Not Buy Features</title>
		<link>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/</link>
		<comments>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:38:07 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=85</guid>
		<description><![CDATA[Educational Coordinator Topic People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Importance of Newsletters</title>
		<link>http://www.kevintaylor.ws/2008/12/importance-of-newsletters/</link>
		<comments>http://www.kevintaylor.ws/2008/12/importance-of-newsletters/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:04:54 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[benefits of newsletters]]></category>
		<category><![CDATA[create a newsletter]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[example of a newsletter]]></category>
		<category><![CDATA[good newsletter design]]></category>
		<category><![CDATA[how to write a newsletter]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[newsletter advertising]]></category>
		<category><![CDATA[newsletter designs]]></category>
		<category><![CDATA[newsletter layouts]]></category>
		<category><![CDATA[newsletter services]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=78</guid>
		<description><![CDATA[Most companies overlook the benefits of using a newsletter as a potential marketing tool. In fact, newsletters are a quite underrated. Churning out newsletters, without as much as putting a thought on how they can be utilized, is a sad waste of such a powerful instrument. Newsletters are a great way to inform and update [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>E-Mail Marketing: What it Is, How it Works, Why You Need it, and How to Do it!</title>
		<link>http://www.kevintaylor.ws/2008/12/e-mail-marketing-what-it-is-how-it-works-why-you-need-it-and-how-to-do-it/</link>
		<comments>http://www.kevintaylor.ws/2008/12/e-mail-marketing-what-it-is-how-it-works-why-you-need-it-and-how-to-do-it/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 03:51:14 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[bulk email marketing]]></category>
		<category><![CDATA[cheap email marketing]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[e-mail marketing services]]></category>
		<category><![CDATA[e-mail marketing solution]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing company]]></category>
		<category><![CDATA[email marketing las vegas]]></category>
		<category><![CDATA[email marketing service]]></category>
		<category><![CDATA[email marketing solution]]></category>
		<category><![CDATA[email marketing solutions]]></category>
		<category><![CDATA[viral email marketing]]></category>
		<category><![CDATA[web-based email marketing]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=74</guid>
		<description><![CDATA[Perhaps the easiest, yet the most difficult, online marketing tool is Email Marketing. How difficult can sending an electronic mail about your business to a target audience be? Not at all, right? Wrong! As easy as this may seem, email marketing is also the most easily abused form of direct marketing. But first, let’s understand [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quality Web Content: The Secret to E-Commerce Success</title>
		<link>http://www.kevintaylor.ws/2008/12/quality-web-content-the-secret-to-e-commerce-success/</link>
		<comments>http://www.kevintaylor.ws/2008/12/quality-web-content-the-secret-to-e-commerce-success/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 03:45:36 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[importance of web content]]></category>
		<category><![CDATA[quality web content]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web content development]]></category>
		<category><![CDATA[web content management]]></category>
		<category><![CDATA[web content writing]]></category>
		<category><![CDATA[web site content]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=70</guid>
		<description><![CDATA[Talk about e-commerce web sites and the saying “Content is King” automatically comes up. Ever wondered why? Let’s look at it objectively. Web sites consist of more than one aspect—there are graphics and pictures that create the look and feel of the site, and then of course there is content. Why does the responsibility of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Needs a Professional Writer?</title>
		<link>http://www.kevintaylor.ws/2008/12/who-needs-a-professional-writer/</link>
		<comments>http://www.kevintaylor.ws/2008/12/who-needs-a-professional-writer/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 03:40:35 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[content writers needed]]></category>
		<category><![CDATA[hire writer]]></category>
		<category><![CDATA[las vegas web content writers]]></category>
		<category><![CDATA[professional writing services]]></category>
		<category><![CDATA[web content writing]]></category>
		<category><![CDATA[web site content writer]]></category>
		<category><![CDATA[writing services]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=67</guid>
		<description><![CDATA[Someone from the administration department of your firm writes decent emails; so you have decided to hand over the responsibility of writing the content of your web site to her. Now, isn’t that a smart move? Well, we don’t think so! The ability to write decent emails is no guarantee that someone can do professional [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Overview of Search Engine Optimization and Search Engine Marketing (SEO / SEM)</title>
		<link>http://www.kevintaylor.ws/2008/12/search-engine-optimization-and-search-engine-marketing/</link>
		<comments>http://www.kevintaylor.ws/2008/12/search-engine-optimization-and-search-engine-marketing/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 05:30:54 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website as a Tool]]></category>
		<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[domain name hosting]]></category>
		<category><![CDATA[Expert Website Services]]></category>
		<category><![CDATA[internet las vegas nv]]></category>
		<category><![CDATA[internet services las vegas]]></category>
		<category><![CDATA[las vegas hosting]]></category>
		<category><![CDATA[las vegas internet marketing]]></category>
		<category><![CDATA[las vegas search engine optimization internet marketing]]></category>
		<category><![CDATA[las vegas web design]]></category>
		<category><![CDATA[las vegas web development]]></category>
		<category><![CDATA[las vegas web hosting]]></category>
		<category><![CDATA[las vegas website]]></category>
		<category><![CDATA[web site hosting]]></category>
		<category><![CDATA[website design las vegas]]></category>
		<category><![CDATA[website development las vegas]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=24</guid>
		<description><![CDATA[Many online business owners have invested a great deal of time and money into developing an outstanding web presence. It is only after the site is built that most business owners understand the need for professional search engine optimization and marketing in order to realize a significant return on their investment (ROI). Sure, they get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Words to Sell: The Importance of Good Copy</title>
		<link>http://www.kevintaylor.ws/2008/12/using-words-to-sell-the-importance-of-good-copy/</link>
		<comments>http://www.kevintaylor.ws/2008/12/using-words-to-sell-the-importance-of-good-copy/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 16:10:59 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Writing Copy]]></category>
		<category><![CDATA[importance of web content]]></category>
		<category><![CDATA[quality web content]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web content development]]></category>
		<category><![CDATA[web content management]]></category>
		<category><![CDATA[web content writing]]></category>
		<category><![CDATA[web site content]]></category>

		<guid isPermaLink="false">http://kevintaylor.ws/2008/12/20/using-words-to-sell-the-importance-of-good-copy/</guid>
		<description><![CDATA[How many of you can recall simply picking up something to read while waiting at the doctor’s clinic, only to get totally hooked on it? Most of you, I’m sure! That is the kind of impact a good copy has on anybody, even the average non–reader. You may find great copy anywhere—in a magazine article, [...]]]></description>
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		<slash:comments>1</slash:comments>
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