By Kevin S. Taylor, MBA

The rate of technological change continues to increase exponentially. A couple years ago, I was known to say that everyone needs an e-mail address in order to conduct business with the entrepreneur of tomorrow. Yet, today, I find this statement to have some critical flaws.

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By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA

Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others are concerned about getting effective results from the time they spend networking. The process doesn’t have to be traumatic, scary, or a waste of time. When done properly, it can truly make a difference in the amount of business your company generates. With the right approach, you can use it to build a wealth of resources and contacts that will help to make your business very successful.

Use the following Ten Commandments to help you network your way through your next business networking event:

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Networking must be a priority for your business. It should be mentioned, in detail, in your business marketing plan. It probably has a line item on your financial statements. It should; no, it must if you believe in the power of networking enough to be sitting in a BNI meeting.

As such, networking requires a strategy. Many people choose the beginning of the year as the time to develop and implement new goals and new strategies.
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Educational Coordinator Topic

Dr. Ivan Misner has suggested four key activities that result in overwhelming success for many BNI members worldwide. It is important to note that people who follow these suggestions tend to receive a much larger number of qualified referrals as a result of their efforts:
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