Talk about e-commerce web sites and the saying “Content is King” automatically comes up. Ever wondered why? Let’s look at it objectively. Web sites consist of more than one aspect—there are graphics and pictures that create the look and feel of the site, and then of course there is content. Why does the responsibility of the site’s success largely depend on the quality of the content? Well, here’s the answer.

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How many of you can recall simply picking up something to read while waiting at the doctor’s clinic, only to get totally hooked on it? Most of you, I’m sure! That is the kind of impact a good copy has on anybody, even the average non–reader.

You may find great copy anywhere—in a magazine article, a brochure or an advertisement. Often businesses fail to see the importance of good copy, which can eventually affect the company’s repute. How a business reflects its products and services, policies and regulations, plans and achievements via words, can ultimately make or break its image.

The copy on your company’s web site, brochures, and newsletters and that in its advertisements, sales letters and jingles can decide what kind of perception your potential customer will build about you. Ideally, a good copy will promote your company’s strengths and work at creating a positive image. In addition, a well–written copy will be optimized with keywords and keyword phrases, ensuring high rankings with search engines. This means when customers look for you or your product, they must find you in the first few pages of their search.

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