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	<title>Kevin S. Taylor, MBA &#187; Referrals</title>
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	<link>http://www.kevintaylor.ws</link>
	<description>Kevin's web log is a useful forum with information on a wide variety of marketing and technology topics, such as Expert Website Services, Internet Marketing, General Marketing Strategy, and Branding.</description>
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		<title>Ten Commandments for Better Networking</title>
		<link>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/</link>
		<comments>http://www.kevintaylor.ws/2009/02/ten-commandments-for-better-networking/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 19:06:48 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
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		<description><![CDATA[By Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Do you shy away at the very thought of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes down to walking up to someone and starting a conversation. Many others [...]]]></description>
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		<title>Showcase Presentations</title>
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		<pubDate>Wed, 14 Jan 2009 04:21:30 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
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		<description><![CDATA[There is literally a ton of information on how to create really great 10 minute showcase presentations. In BNI, the best materials are truly free. For instance, Steve Goldstein, an Assistant Director in Las Vegas, NV has developed the &#8220;Post it Note Approach to Writing your 10 Minute&#8221; that you can download here. This provides [...]]]></description>
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		<title>Referral Slips &#8211; BNI Tools of the Trade</title>
		<link>http://www.kevintaylor.ws/2009/01/referral-slips-bni-tools-of-the-trade/</link>
		<comments>http://www.kevintaylor.ws/2009/01/referral-slips-bni-tools-of-the-trade/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:36:16 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
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		<category><![CDATA[referral slips]]></category>
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		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=223</guid>
		<description><![CDATA[Over time, even the most seasoned BNI groups can lose sight of the fundamentals. Obviously, one of the most important concepts in referral marketing is the referral itself. So, today I am focusing on the following 3 fundamental concepts. First, we need to understand what constitutes a referral. Then, I will review the proper way [...]]]></description>
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		<title>People Do Not Buy Features</title>
		<link>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/</link>
		<comments>http://www.kevintaylor.ws/2008/12/people-do-not-buy-features/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:38:07 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Offline Marketing]]></category>
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		<category><![CDATA[Writing Copy]]></category>
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		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=85</guid>
		<description><![CDATA[Educational Coordinator Topic People do not make buying decisions based on the features of a particular product or service. Buying decisions are made when the customer sees that your product or service will fulfill a particular need. If you want to educate your sales team then it is imperative to tell them what sets you [...]]]></description>
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		<title>Keys to Success in BNI</title>
		<link>http://www.kevintaylor.ws/2008/12/keys-to-success-in-bni/</link>
		<comments>http://www.kevintaylor.ws/2008/12/keys-to-success-in-bni/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 03:21:01 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Networking Education (BNI Education Coordinators)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[Business Network International. Givers Gain]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://www.kevintaylor.ws/?p=81</guid>
		<description><![CDATA[Educational Coordinator Topic Dr. Ivan Misner has suggested four key activities that result in overwhelming success for many BNI members worldwide. It is important to note that people who follow these suggestions tend to receive a much larger number of qualified referrals as a result of their efforts: 1) Love What you Do! If you [...]]]></description>
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