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	<title>Kevin S. Taylor, MBA &#187; Word of Mouth</title>
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		<title>Making Word-of-Mouth Marketing Work For You</title>
		<link>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/</link>
		<comments>http://www.kevintaylor.ws/2009/12/making-word-of-mouth-marketing-work-for-you/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 04:35:29 +0000</pubDate>
		<dc:creator>Kevin S. Taylor, MBA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing (SEO / SEM)]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[By Dr. Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising.  In fact, most business people understand that it works, they just don’t know how it works.  The rapid takeover of social networking as a way to spread the word [...]]]></description>
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